Order management systems (OMS) were built for a simpler time. When ecommerce was limited to one or two sales channels and a single warehouse, managing orders from a central system worked fine. 

But modern ecommerce is a different world. Brands sell across TikTok Shop, Amazon, Shopify, eBay and wholesale portals. They fulfil from multiple warehouses, 3PLs and even dropship partners. Customers expect next-day delivery, seamless returns, and real-time updates. Under that pressure, traditional order management cracks. 

That’s where order operations comes in. 

What’s Wrong with OMS Today? 

Order management systems were designed to capture and process orders. But they struggle when those orders are coming from ten different places, fulfilled from five different locations, and subject to constantly shifting business rules. 

Common issues include: 

Inventory desync

Stock isn’t updated in real time across systems, leading to oversells or stockouts. 

Manual routing

Orders are sent to the wrong warehouse or get delayed while someone manually chooses a fulfilment method. 

Plug-in sprawl

Dozens of integrations layered on top of each other, often brittle and error-prone. 

No single source of truth

Products and SKUs may be duplicated, inconsistent, or unmapped across systems. 

As a result, operations teams spend more time fixing problems than shipping products.  

What Is Order Operations? 

Order operations is the layer between your sales channels and your fulfilment stack. It’s where rules are applied, systems stay in sync, and manual effort is replaced with automation. 

Instead of trying to make one OMS do everything, order operations platforms connect your existing tools from ecommerce storefronts to WMS, ERP, 3PLs and courier networks and orchestrate how data moves between them. 

With an order operations platform like Neuro, brands can: 

• Automatically route orders based on weight, value, destination, or channel 

• Sync inventory in real time across warehouses, marketplaces and storefronts 

• Apply business logic to handle bundles, subscriptions, or custom shipping requirements 

• Flag issues early like duplicate orders, failed webhooks, or stock discrepancies 

It’s not about replacing your tech stack. It’s about making it work together — intelligently. 

Why Ecommerce Brands Are Moving to Neuro 

Neuro is built for ecommerce from the ground up. It’s not a repurposed enterprise integration tool. It’s designed to give operations teams control without needing developers on standby. 

Key benefits include: 

No-code workflows

Operations teams can create automation rules themselves, without waiting for IT. 

Multi-warehouse routing

Route orders across your own sites, 3PLs or dropshippers with full visibility. 

Sales channel flexibility

Add new channels like TikTok Shop or Mirakl marketplaces without custom builds. 

SKU mapping & reconciliation

Ensure your product catalogue stays clean and synced across systems. 

Speed to scale

Brands go from manual to automated in weeks, not months. 

From Order Management to Order Excellence 

OMS platforms manage orders. Neuro orchestrates them. 

If you’re scaling fast, expanding across regions or working with multiple fulfilment partners, your operations need more than a traditional OMS can offer. Neuro lets you grow without chaos  automating complexity, connecting systems, and giving your team the tools to move faster. 

Ready to modernise your operations? 

Let’s talk about how Neuro can streamline your ecommerce stack, remove manual overhead, and give you full control over your order flows.